“To provide an avenue for Team Dealers to generate additional profits in a very competitive marketplace”

Team Athletic Group, Inc. (TAG) is a nationwide sales network dedicated to providing innovative and high quality athletic equipment, apparel and uniforms to teams and organizations across North America.

For over 30 years, TAG distributors have serviced athletes of all ages. It is our commitment to provide superior quality products at affordable prices for players, coaches, athletic directors, and booster clubs. Using a combination of great products and outstanding service, we welcome the opportunity to serve all your athletic needs.

TAG distributors purchase products from over 450 major suppliers around the world. This buying power, along with the exclusive ability to offer the TAG brand of equipment, clothing and custom uniforms, allows us to provide a wide variety of products for your athletic needs.

Our distributors can be contacted by going to our “Dealer Locator” page, or you can contact us directly at info@tag-1.com.

Established in 1970 by five Midwestern Team Sporting Goods Dealers, Team Athletic Group, Inc. (TAG), formed as the first team sporting goods buying group in the industry. As a group, each member attained the additional buying power needed to outfit athletes of all ages with the most superior equipment available. The group conducted is first group TAG Buying Show. Gathering vendors from all areas of sporting goods industry, the TAG Buying Shows continue today as a biyearly showcase of the latest products and services from all over the world.

To support the group, more sales and marketing strategies were introduced and in 1975, TAG produced its first TAG catalog. By the end of the decade, with its members now totaling 15 dealers, TAG hired a management team to direct the future growth strategies of the buying group.